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Marketing 2012, 16th Edition
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UPC 000538475400
REGISTERED: 07/30/17
UPDATED: 08/18/17
Marketing 2012, 16th Edition

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2012, combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation


Specifications
  • Marketing 2012, 16th Edition available on April 17 2017 from CengageBrain for 112.49
  • UPC bar code 000538475400 ξ1 registered August 24 2016
  • Product category is Electronic

  • # 9780538475402

This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING 2012 includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.


References
    ^ Marketing 2012, 16th Edition, Cengage Learning. CengageBrain. (revised Apr 2017)

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