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Media/impact: An Introduction To Mass Media, Enhanced, 9th Edition
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UPC 000495798161
REGISTERED: 10/18/17
UPDATED: 12/17/17
Media/impact: An Introduction To Mass Media, Enhanced, 9th Edition

From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry


Specifications
  • Media/impact: An Introduction To Mass Media, Enhanced, 9th Edition available on September 05 2016 from CengageBrain for 55.49
  • UPC bar code 000495798161 ξ1 registered September 05 2016
  • Product category is Book

  • # 9780495798163

Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you what it's like to work in each industry. Included are media literacy case studies, timelines, and an extensive online media careers guide.


References
    ^ Media/impact: An Introduction To Mass Media, Enhanced, 9th Edition, Cengage Learning. CengageBrain. (revised Sep 2016)

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