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Bundle: Consumer Behavior Webtutor™ Toolbox For Blackboard® Printed Access Card
 (

EAN 0001111124623
REGISTERED: 07/22/17
UPDATED: 09/22/17
Bundle: Consumer Behavior   Webtutor™ Toolbox For Blackboard® Printed Access Card

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications


Specifications
  • Bundle: Consumer Behavior Webtutor™ Toolbox For Blackboard® Printed Access Card available on October 26 2016 from CengageBrain for 66.99
  • UPC bar code 001111124623 ξ1 registered October 26 2016
  • Product category is Electronic

  • # 9781111124625

CONSUMER BEHAVIOR, First Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. In addition, this innovative new text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, First Edition, will serve students well in the classroom and help them develop the knowledge and skills to succeed in the dynamic world of modern business.


References
    ^ Bundle: Consumer Behavior Webtutor™ Toolbox For Blackboard® Printed Access Card, Cengage Learning. CengageBrain. (revised Oct 2016)

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