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Customer Message Management: Increasing Marketing's Impact On Selling, 1st Edition
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EAN 0000324313169
REGISTERED: 08/19/17
UPDATED: 11/19/17
Customer Message Management: Increasing Marketing's Impact On Selling, 1st Edition

In today's complex market, product advantage is fleeting


Specifications
  • Customer Message Management: Increasing Marketing's Impact On Selling, 1st Edition available on September 22 2016 from CengageBrain for 37.49
  • UPC bar code 000324313169 ξ1 registered March 27 2016
  • Product category is Book

  • # 9780324313161

It is no longer what you sell, but how you sell it - meaning it is now vital to bridge the gap between sales and marketing. CUSTOMER MESSAGE MANAGEMENT does just that, eradicating the disconnect that for years has plagued the two departments and, in the process, increasing the effectiveness of both. With its thorough, practical coverage of CMM, this comprehensive guidebook gives readers invaluable insight into how to create effective brand, marketing, and sales messaging based on customer business roles and goals. It also equips readers with the skills to deliver those messages efficiently and effectively across all selling touch-points in a way that can be personalized for each prospect and customer. More than just creating customer-ready messages for the sales force to use, CMM helps companies discern how best to create messages, stimulate conversations, and continue customer dialogues that activate purchase intent.


References
    ^ Customer Message Management: Increasing Marketing's Impact On Selling, 1st Edition, Cengage Learning. CengageBrain. (revised Sep 2016)

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