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Barcode: 9780814436141
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BarcodeMedia: 9780814436141-barcode-2960655722
Green Giants
Green Giants
What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.Green Giants examines nine companies that are merging social responsibility with wild profitability—and reveals the six factors responsible for their success, including:Iconoclastic Leadership fueled by deep conviction and a rebellious streakDisruptiv..| reference | [[File:b987/b147/a92738d4baf1f8989fff59c1a71d6cae]] |
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