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Repositioning: Marketing in an Era of Competition, Change, and Crisis

The marketplace is changing. Are you?So you’ve mastered the art of marketing. You’ve positioned your company, branded yourproduct, and targeted your consumer. Unfortunately, in today’s economy, that’s not enough.You need REPOSITIONING.A brilliant new approach to consumer psychology and corporate identity, this groundbreaking—and game-changing—guide shows you how to . . .RETHINK your current marketingREFOCUS your consumer

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