Decent Insights on Wine Public Relations, May 31, 2008

This was one of four texts I purchased to obtain an overview on wine marketing. Its a series of many short (3-5 pages mainly) articles on wine public relations by wine PR practitioners, including many of the industry's best. As I started to read this, I began questioning its value and the insightful quality of some of the articles. However, I kept reading and I encountered a number of articles that I considered to be very interesting, highly useful, and of real value. By the end of it, I concluded that while not all of the articles were useful or interesting, very many of them were, making this a worthwhile PR book.This book is worth reading for anyone that wants to better understand how wine businesses use various PR tactics to create market success. Based on the format, it's a easy book to read when you only have short snippets of time. My rating of this book is 3.8.Mark Vincent