Author: Dr. Cardinal "Cardinal B..
Bennett offers a great insight into the manner in which the media works. The media's job is to make money for their parent companies. To that end the media needs to keep viewers watching their product. This, however, does not mean that better information will be produced by the media in order to keep people watching their product. Rather, it means they will do what they need to keep viewers regardless of whether this means that will produce better information for their viewers. For instance, they might provide more information about celebrities or entertainment. In this instance, they would be engaging in "infotainment," rather than informing the public. Bennett says all of this clearly and in a more engaging manner using many real life examples. Get it and see what the media does and why it fails us!!!