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Barcode: 9780071798303
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BarcodeComment: Chain-supply-book-marketing-team-without-3834050332
Great Book For Marketers, October 16, 2012
Supply Chain Transformation: Building and Executing an Integrate..
Supply Chain Transformation: Building and Executing an Integrated Supply Chain StrategyAs a marketer recently placed on a cross-functional team, I found myself sitting across from supply chain managers who spoke a totally different language. With their emphasis on inventory turns, sustainability and network optimization, I felt like I had slipped through some corporate rabbit hole.Where was the focus on demand, the holy grail of marketing metrics?I needed something that would quickly bring me up to speed. Dr. Dittmann's book, Supply Chain Transformation, helped me find my sea legs in the world of supply chain. The book's premise that without a supply chain strategy companies are like ships without rudders, chasing the latest trend, made a lot of sense to me.Most importantly, the book helped me to advocate marketing programs within the context of the larger supply chain strategy. This has been immensely important for our overall team performance, and for my credibility with the supply chain contingent.Every marketer...
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| Topic Title | Summary | Views | |
|---|---|---|---|
| Author: AvidReader - See all my.. | Dr. Dittmann's book lays out a comprehensive approach for developing a supply chain strategy that is easy to use by any supply chain professional. It is based on the knowledge and wisdom of a seasoned executive put into a very readable format. | 2 | |
| Author: T. P. Stank "Ted Stank" .. | Dr. Paul Dittmann possesses unique insight into the field of supply chain management, combining wisdom gleaned from 30 years as a frontline manager with Whirlpool with his more recent experience as a professor at University of Tennessee, where he works with leading faculty and executives to explore leading edge supply chain concepts and practices. Not surprisingly, this book focuses on one of the glaring issues that prevents supply chain organizations from reaching their potential - the lack of an integrating supply chain strategy. The book presents the ideas that Dr. Dittmann has developed over a lifetime of thought and practice leadership to guide managers in effective ways to bridge this gap and optimize the value that can be derived from a fully-integrated supply chain. This is not an academic tome; the method works - I have seen him use it to transform complex supply chain organizations! | 3 | |
| Author: VBM - See all my review.. | As a marketer recently placed on a cross-functional team, I found myself sitting across from supply chain managers who spoke a totally different language. With their emphasis on inventory turns, sustainability and network optimization, I felt like I had slipped through some corporate rabbit hole.Where was the focus on demand, the holy grail of marketing metrics?I needed something that would quickly bring me up to speed. Dr. Dittmann's book, Supply Chain Transformation, helped me find my sea legs in the world of supply chain. The book's premise that without a supply chain strategy companies are like ships without rudders, chasing the latest trend, made a lot of sense to me.Most importantly, the book helped me to advocate marketing programs within the context of the larger supply chain strategy. This has been immensely important for our overall team performance, and for my credibility with the supply chain contingent.Every marketer... | 3 | |
