s="h3color tiny">This review is from: Hershey's Unsweetened Cocoa Can, 100% Cacao, 23-Ounce (Grocery)

I have been buying and using Hershey unsweetened powdered cocoa for over 30 years now. It was pretty good stuff for the price, and always reliable. Alas, imagine my dismay to bite into a chocolaty-looking brownie made with the same recipe I've used for years, and taste -- blah. Blah? From a BROWNIE? Gasp! What was this? No rich, dark, pungent, distinctly chocolate flavor? Brown, yes. Chocolate, barely. If you'd put a blindfold on me, I'd have been hard put to figure out what I was eating.You know the difference between REAL chocolate and those cheap, waxy brown little fake foil-wrapped abominations you can buy at the discount store to placate the neighborhood trolls every October? Well, that's the difference between good old reliable Hershey cocoa of yore, and the stuff they're trying to pass off as cocoa now.I was aware that Hershey had removed cocoa butter and other quality ingredients from all their ready-to-eat chocolate products a couple of...Read more

After reading a couple reports about the health benefits of pure chocolate on the heart (snickers bars don't qualify), I decided to add this to my preventative health plan. Pure cacao is not sweet, but a teaspoon mixes in well in a hot cup of coffee sweetened with honey. As far as the product goes, this is a huge container of 100% pure cacao which after a month or so of using it daily I've barely put a dent in it. Compared to buying those expensive high end dark chocolate bars this is a hundred times more economical.