Small Data: The Tiny Clues That Uncover Huge Trends (Hardcover)

   Vine Customer Review of Free Product (What's this?) I couldn’t put this book down. That was weird. It was a book about marketing, right? Well, maybe that was part of it. I’m not a marketer. I’m a pastor with a huge interest in people. I like to know how people think, what people think, what is driving them, what are they missing. I’m constantly wondering how I can apply the gospel to their lives so that the death and resurrection of Jesus Christ will bring meaning to their lives as it has mine. But I wasn’t thinking this book was going to be as insightful and well written as it was. I started reading it Sunday afternoon. I thought I would read a chapter here, look over the introduction, skim the table of contents, read another chapter over there. That’s what your do with marketing books isn’t it? No, not this one. This book turns pages like Dan Brown novel, only this book has research and plausible hypotheses to work on and convey. Part of me felt like I was binge watching Sons of Anarchy...Read more