Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic chang..
InIMC--The Next Generation, Schultz offers a refined and updated approach to the IMC model, one that goes beyond the messages an organization chooses to send to encompass the information that the customer wishes to receive or have access to. IMC--The Next ..
Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organi..
Advertising in today's economy crosses communication boundaries as well as societal and cultural norms, making accurate targeting, media selection, and consistency of message more critical than ever before. Marketing and advertising are no longer separate ..
Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organisations where the needs of the brand c..
The new Third Edition of this National Best Selling book on conduit bending is without a doubt...The most complete book on conduit bending ever published. Expanded by 50 pages, the book will show you step-by-step how to bend stubs, ninety degree bends, off..
As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand''s message through IMC channels, and ensuring that all marketing communication supports the company''..
It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on..
Media conversion is the most cost-effective solution for extending the productive life of legacy wiring plants and equipment while allowing implementation of new technologies. Media conversion's greatest benefits are flexibility and cost savings. However, ..
Our clean, minimalistic iPad case, now for the iPad mini. With our patented SG Bumper™ chassis, your iPad mini will be protected against standard drops and falls. With the built in kickstand, the IMC-7RD becomes just as versatile as your lifesty..
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