Unilever: Theory and Practice. There has never been a Unilever Guide like this. It contains 40 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. ..
Unilever is one of the world''''s largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries...
But what is it really? And why do many of the world's leading companies invest serious money and smart people into this mysterious practice, building dedicated business units to create it? It sounds like business jargon, but this ill-defined term captures..
There has never been a Senior management Guide like this. It contains 41 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. Get the information yo..
This book demonstrates that the dramatic differences of emerging markets create tremendous opportunities. The authors present powerful solutions for unlocking these opportunities. The 86 Percent Solution is a wake-up call for any company, consultant, or ed..
It has a broad historical coverage of Dutch business development including in particular the major multinationals such as Philips, Shell, and Unilever. Although focused on Dutch business it has a strong international flavour.
